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Four Ways to Market Like a Startup

1. Get serious about “test and learn”

2. Embrace experimentation and “good enough”

3. Simplify your metrics

4. Work faster, not harder

Free!: What the Obama Emails teach us about Email Marketing

Diving deeper, this change seemed to be reflected in the purposes of the emails sent. Nearly half (46%) of Obama’s emails explicitly asked the recipient to do something in the email subject line – whether that was to make phone calls, forward a message to friends, or sign-up for something – compared to 28% of emails.

3 Key Trends in the Future of Email Marketing

• More and more marketing will come through people we know. 
• Direct and clear next steps will become more pervasive.
• Marketing will become better – and harder to resist. 

(via Imagine what Ryanair could do online if it REALLY cared about user experience and design | Tnooz)

(via The animated rivalry of “Paris vs New York” - Skift)

Facebook Lets You Target Customers by Email Address - This Might Actually Work

No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David Fischer formally launched “Custom Audience” ads and how they tie into CRM. I’m convinced they’re going to be hugely profitable for advertisers and Facebook. Why? A hotel company like Starwood has email addresses of its customers and could target “Come stay at the luxurious St. Regis” to high-end customers who’ve stayed there before, while targeting “Find cheap hotels nearby” to those who’ve stayed at its low-budget brands.

If TripIt Got a Redesign

When people say they want to use video, I actually do tend to encourage them to use the animated GIF,” said Tumblr’s Director of Product Danielle Strle,. “It’s such a magical format – it’s all the visual and immediacy of video, without the barrier to entry of the play button.

(via Cinemagraphs, the New Trend in Online Advertising)

Have to figure out how to use these in a banner campaign - click through for full effect.

(via Cinemagraphs)

(via Compared to Other Social Networks, Facebook is a Senior Citizens Center)

(via Survey: 46% Have Googled Their Personal Name in the Past 24 Hours)